A while ago, I read Writing for Busy Readers and absolutely loved it. I would 100% recommend it to anyone with a job that involves even a teeny bit of writing.
The whole book is worth reading, but I wanted to post a link to their 1-pager cheat sheet here where I can more easily find it.
The six principles in the cheat sheet are:
- Less is More
- Make Reading Easy
- Design for Easy Navigation
- Use Enough Formatting but No More
- Tell Readers Why They Should Care
- Make Responding Easy
It’s still worth clicking on the cheat sheet, since it provides some tangible details about what each of these principles looks like in practice.